Buffer = a social media promotion & content curation tool. IFTTT = a productivity app that plays nicely with hundreds of websites and tools. Evernote = a digital file cabinet that I can’t seem to live without. When I introduced the three of these, a beautiful thing happened: Now, whenever I Buffer a post, it […]
Archive | Solutions
Lessons Learned from a 500-page website build
In my day job, I was given the chance to redesign the organization’s website, which was a 500+ page undertaking with a variety of functions including job boards, directories, classifieds, event posting and more. It was a six-month sprint to get everything together and there were definitely some powerful lessons learned. So I thought I’d […]
For writers: When should I get a website?
Publishing today, whether with a traditional publisher or self publishing, requires that you treat your craft as a business. That means you absolutely must have a website. And yesterday. Platform: Your platform is the number of people you can reach with your message – through local networking groups, social groups, social media, website views, newsletter […]
How to keep me from hitting the “unsubscribe” button
I’ve gone through a series of “unsubscribe” rants in the past few months. There is just too much email in our inboxes today. How do you really stand out, as a business and advertiser, from the crowd. Let’s analyze Scenario 1 – I always read: * Groupon local deals — saving money is good, and […]
Exercise: Why did you buy that?
This exercise is inspired by Randy Ingermanson, an author, speaker and teacher, who operates the largest fiction-writing e-zines out there. He suggested this for authors to better understand what motivates their readers to purchase something. I pose this same question to you no matter what your product. Pick the last three purchases you made (excluding […]
the brilliance of the Hunger Games movie’s marketing
Aside from the fact that The Hunger Games series was wildly popular as a book trilogy, the hype and strategy behind the marketing of The Hunger Games movie in March 2012 and now for Catching Fire, is pure brilliance. 1. Hunger Games — everywhere — every social network. The movie is a social powerhouse on […]
The internet has made us lazy in marketing
While digital marketing and the prevalence of social media has given marketers and businesses an infinite larger reach, we’re in danger of shooting ourselves in the foot. How? Marketers are getting lazy in their online marketing habits —- when marketers get lazy, people start ignoring what businesses have to say —- when people ignore businesses, they ignore […]
Ethical Marketing & Obligatory Super Bowl Post
As it always does, the Super Bowl commercials created a buzz across social media platforms and marketing blogs alike. The few that really stood out? The Dodge Ram “Farmer” ad and the Budweiser “Clydesdales” ad. (Disclaimer: I am not just saying those two because I happen to drive a Dodge and own a horse. I […]
One-size-fits-all Marketing Plans Don’t Work. Period.
Though quick-fix plans aren’t the best plan for everyone, a well thought marketing plan can provide consistent branding and messaging to your customers. Take the time now and save effort in the long run.
Why can’t I just ask my 13-year-old nephew to do my social media?
Social media marketing is ever-evolving and ever-changing, but it has become a predominant and essential form of communication between businesses and consumers. Don’t leave it up to your distant relative — hire a professional to get the direction you need.