Let’s examine two different companies — both we could consider “successful” and “household names.” DirecTV and Subaru. DirecTV – I’ve been a DirecTV customer for two years and while they are more customer-centered than some of their competitors that I’ve worked with, I am surprised by their latest actions. I tried to call and renegotiate […]
I’ve gone through a series of “unsubscribe” rants in the past few months. There is just too much email in our inboxes today. How do you really stand out, as a business and advertiser, from the crowd. Let’s analyze Scenario 1 – I always read: * Groupon local deals — saving money is good, and […]
This exercise is inspired by Randy Ingermanson, an author, speaker and teacher, who operates the largest fiction-writing e-zines out there. He suggested this for authors to better understand what motivates their readers to purchase something. I pose this same question to you no matter what your product. Pick the last three purchases you made (excluding […]
Aside from the fact that The Hunger Games series was wildly popular as a book trilogy, the hype and strategy behind the marketing of The Hunger Games movie in March 2012 and now for Catching Fire, is pure brilliance. 1. Hunger Games — everywhere — every social network. The movie is a social powerhouse on […]
While digital marketing and the prevalence of social media has given marketers and businesses an infinite larger reach, we’re in danger of shooting ourselves in the foot. How? Marketers are getting lazy in their online marketing habits —- when marketers get lazy, people start ignoring what businesses have to say —- when people ignore businesses, they ignore […]
As it always does, the Super Bowl commercials created a buzz across social media platforms and marketing blogs alike. The few that really stood out? The Dodge Ram “Farmer” ad and the Budweiser “Clydesdales” ad. (Disclaimer: I am not just saying those two because I happen to drive a Dodge and own a horse. I […]
Though quick-fix plans aren’t the best plan for everyone, a well thought marketing plan can provide consistent branding and messaging to your customers. Take the time now and save effort in the long run.
Social media marketing is ever-evolving and ever-changing, but it has become a predominant and essential form of communication between businesses and consumers. Don’t leave it up to your distant relative — hire a professional to get the direction you need.
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