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Author Archive | Nicole

{The Process} Book Cover Design

Here’s a quick look at the process I go through with creating book covers with authors who self-publish their book: The author sends 3-5 book covers that have a similar look and feel they’re aiming for with their book. Title font/style – People on the cover or not? – Color scheme? – Any other details you […]

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Best of Blogs: March 2014

BLOGGING Content, content, content! // 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care? Great info to apply to your blogging strategy // The Definitive Guide to Keyword Research  Most useful blog you’ll read today // Content Marketing Smart – Why Your Blog Article is Just the Beginning What to […]

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Lessons Learned from a 500-page website build

In my day job, I was given the chance to redesign the organization’s website, which was a 500+ page undertaking with a variety of functions including job boards, directories, classifieds, event posting and more. It was a six-month sprint to get everything together and there were definitely some powerful lessons learned. So I thought I’d […]

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For writers: When should I get a website?

Publishing today, whether with a traditional publisher or self publishing, requires that you treat your craft as a business. That means you absolutely must have a website. And yesterday. Platform: Your platform is the number of people you can reach with your message – through local networking groups, social groups, social media, website views, newsletter […]

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Behind the Scenes: Broken Wings Cover Design

Earlier this summer, Christina Tarabochia of Ashberry Lane Publishing contacted me about a six-book series by the amazing Dianne Price (who sadly passed in August, just before the release of Broken Wings.) Creating six book covers with the same two main characters throughout posed a daunting task. Normally, book designers can use stock photos (from […]

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